Gamescom, the world’s largest video game trade show held in Cologne, North Rhine-Westphalia, Germany. It’s a platform for game developers, publishers, hardware manufacturers, and other gaming-related companies to showcase their upcoming games, technologies, and products to industry professionals, media, and the general public.
Since its 2009 debut, Gamescom has carved a path as the world’s leading video game festival, drawing 320,000 passionate players from over 100 countries each year. Now, it’s poised for a major evolution with the introduction of a dedicated tabletop games area. This marks a significant shift for Gamescom, which has long been synonymous with digital worlds, but it’s a move steeped in strategic brilliance.
(Players try out the newly-released Disney Lorcana card game at Gamescom 2023)
Video games have always transcended boundaries, fostering vibrant communities that spill over into the analog realm of tabletop experiences. Recognizing this natural synergy, Gamescom opens its doors to embrace the board game boom. This presents a thrilling opportunity to connect with thousands of content creators, journalists, and hundreds of thousands of fans who may not have previously considered themselves part of the Gamescom landscape.
As one exhibitor aptly put it, “It’s about discovering a new community, broadening your target audience, and injecting fresh energy into your marketing mix.” It’s a chance to level up beyond pixels and explore the vast, collaborative world of tabletop gaming, leaving attendees with a richer, more inclusive experience.